Recruiting CRM with contact data for sourcing. Scored on six weighted criteria following the HRCritic methodology.
SWOT analysis
Strengths
- Covers the essentials most teams need without standing out anywhere
- Recruiting CRM with contact data for sourcing
- Boolean and semantic search that handles complex role requirements
- Team-wide activity history so outreach isn't duplicated
Weaknesses
- Noticeable friction in setup, admin controls or day-to-day use
- Export limits and credits complicate large campaigns
- Contact data accuracy varies by region and role
Opportunities
- AI matching that ranks candidates by fit
- Two-way sync with every major ATS
Threats
- Platform access changes from large professional networks
- Candidate fatigue from automated outreach
How the rating was calculated
| Criterion | Weight | Score | Points |
|---|---|---|---|
| Core functionality | 30% | 70 | 21 |
| Ease of use | 20% | 67 | 13.4 |
| Reliability & performance | 15% | 68 | 10.2 |
| Support quality | 15% | 65 | 9.8 |
| Integrations | 10% | 65 | 6.5 |
| Value for money | 10% | 67 | 6.7 |
| Final score | 68 / 100 |
Loxo scored 68/100, placing it in the Average band (60–74). Its strongest area was core functionality (70), while support quality (65) held the score back. Strengths and weaknesses above map to those weighted criteria; opportunities and threats cover the market factors around the product — regulation, data quality, vendor consolidation and buying behaviour — that we watch when scores are next reviewed.
See what each band means on the rating levels page.