#8 in Personality Assessment
16Personalities review & SWOT analysis
Average · 70/10016personalities.com
Popular free personality test based on trait theory. Scored on six weighted criteria following the HRCritic methodology.
SWOT analysis
Strengths
- Covers the essentials most teams need without standing out anywhere
- Popular free personality test based on trait theory
- Structured offer and onboarding handoff once a hire is made
- Clear pipeline views that keep every candidate's stage visible
Weaknesses
- Noticeable friction in setup, admin controls or day-to-day use
- Reporting needs extra setup before it answers leadership questions
- Advanced automation sits behind higher plan tiers
Opportunities
- Better candidate experience on mobile
- AI-assisted screening and scheduling to cut time-to-hire
Threats
- Crowded market with frequent feature catch-up from rivals
- Tightening rules on automated hiring decisions
How the rating was calculated
| Criterion | Weight | Score | Points |
|---|---|---|---|
| Core functionality | 30% | 69 | 20.7 |
| Ease of use | 20% | 69 | 13.8 |
| Reliability & performance | 15% | 72 | 10.8 |
| Support quality | 15% | 72 | 10.8 |
| Integrations | 10% | 71 | 7.1 |
| Value for money | 10% | 71 | 7.1 |
| Final score | 70 / 100 |
16Personalities scored 70/100, placing it in the Average band (60–74). Its strongest area was reliability & performance (72), while core functionality (69) held the score back. Strengths and weaknesses above map to those weighted criteria; opportunities and threats cover the market factors around the product — regulation, data quality, vendor consolidation and buying behaviour — that we watch when scores are next reviewed.
See what each band means on the rating levels page.