#4 in Market Compensation Data
Carta Total Compensation review & SWOT analysis
Very Good · 80/100carta.com
Salary and equity benchmarking for startups. Scored on six weighted criteria following the HRCritic methodology.
SWOT analysis
Strengths
- Dependable across daily workflows, with only minor friction at the edges
- Salary and equity benchmarking for startups
- Exports that drop straight into budget and offer models
- Fresh, well-segmented market pay data
Weaknesses
- One or two criteria — usually reporting depth or advanced automation — lag the category leader
- Thin data for niche roles and small markets
- Premium datasets cost extra
Opportunities
- Real-time data from connected HR systems
- AI-assisted job matching to benchmarks
Threats
- Consolidation among HR data vendors
- Free crowd-sourced salary sites
How the rating was calculated
| Criterion | Weight | Score | Points |
|---|---|---|---|
| Core functionality | 30% | 78 | 23.4 |
| Ease of use | 20% | 81 | 16.2 |
| Reliability & performance | 15% | 84 | 12.6 |
| Support quality | 15% | 82 | 12.3 |
| Integrations | 10% | 80 | 8 |
| Value for money | 10% | 78 | 7.8 |
| Final score | 80 / 100 |
Carta Total Compensation scored 80/100, placing it in the Very Good band (75–89). Its strongest area was reliability & performance (84), while core functionality (78) held the score back. Strengths and weaknesses above map to those weighted criteria; opportunities and threats cover the market factors around the product — regulation, data quality, vendor consolidation and buying behaviour — that we watch when scores are next reviewed.
See what each band means on the rating levels page.